About
Trent Wheelers was a cycling interest group with a connection to Trent Vineyard. Cycling for the shear enjoyment of the sport and the health benefits of sport. They wanted to have their own unique identity.
Creative rational
All bikes require a cog at the heart of their peddling mechanism. The Logotype is designed to allow for image integration and separation' shown here with the logotype as separate brand mark and then visually integrated within the 'T' shirt merchandise. Minimal use of colour, stark and at once striking, lends a quality and vibrancy to this simple but effective identity.
