About
Sophie Knight an equine dentist was taking the bold step to create her own practice. As an equine dentist she provides a professional, caring service throughout Derbyshire, Nottinghamshire, and the Midlands. Equine dentistry is more than just dental care it improve horses' mastication, comfort and performance.
Creative Rational
This is a personal update to the original identity I created for Sophie. A visually arresting brand identity logotype that combines horse and dentist together, forming a visually compelling relational statement. It reflects the deep relationship that an equine dentist needs to have with the horses that they treat.